Digital Marketing Bootcamp
type
in-person course
duration
10 weeks
location
TBC
start date
Autumn 2021
cost
Coming Soon
Get clarity on your marketing plans. Learn how to create a concise and actionable digital marketing strategy then put this into action using the latest tactics.
key course details
- 10 Weeks classroom based instructor led - 10 x 3 hr weekly classes
- Small class size - Max 15 per run
- Industry Mentors Webinars - 4 x Live Q&A’s with industry mentors throughout the 10 weeks to discuss the key topics and add real world insights to your learning
- Mentor session - 2 x 25 mins mentoring sessions with led instructor to work on your project
- Supported by online learning resources and templates
- Out of class peer to peer collaboration through Facebook Groups
course takeaways
- How to audit your digital marketing efforts and benchmark performance
- Apply reusable frameworks to define target audiences & customer journeys
- Define SMART goals and objectives that clearly define what your business wants to achieve
- Critically analyse and review website content and design to drive conversion rates
- Design and develop digital strategy using planning frameworks
- How to implement tactics on platforms across Search, SEO, Social and Content
- How to build reports using Google Analytics to drive ongoing optimisation of your plan
- How to craft briefs for internal and external teams to keep you plan on track
course overview
Let's build something together
We all learn differently and Relearn we get this. This is our “burger with the lot course”. This 10 week course is in-person classroom based learning led by founder and lead instructor Martin. At Relearn we are “people marketing” advocates crafting strategy that puts the humans you want to talk to (ahem…your customers) at the heart of what you do. Together we will craft a content strategy that will delight your humans at every step of the journey and then work on the right digital channels to get this content seen. Sound good?, great then read on and dive into what each week has in store for you.
Handing the power of digital marketing to you
Digital marketing is overwhelming – there we said it. This course is designed to hand the power of digital marketing back to you. As a small to medium sized business it’s unlikely you can (or want to) do everything yourself. We have designed the course to be flexible to your specific needs – we dive deep (you will be setting up reporting dashboards..yup) into reporting and optimisation tactics to keep your plan on track. We also look into taking your newly crafted digital strategy and turning this into briefs for internal team members, freelancers or agency partners. We want to hand the power of digital to you, we dont just want you to leave with a digital strategy but a plan of how to get it implemented, by who and how to keep it on track.
Learning built for small business
Relearn have built this course for small to medium sized businesses. Whether as owner or employee marketing for an SME we understand that running a small business has its unique challenges. Budgets, access to tools not to mention time! At Relearn we get you (we are a small business too) so we have packed this course with examples, tools, templates and projects that are built for small business. We unpick the digital jargon and cut through with relatable case studies and examples that are designed to give you maximum actionable impact while balancing the time input.
how does it work
The course runs over 10 weeks during which time you will gain the skills to produce a concise digital marketing plan, tactics for your most important channels and processes to keep your plan on track. You will learn the theory and then get your hands dirty by applying your learning to practical tasks. You will be working on your business and will be given access to your digital marketing strategy template in week 1. You will be applying your learning to the template as we go finishing with a fully formed strategy complete with tactics and ready to be implemented.
Week 1–2: Who Are You & Your Offer
Too often we talk about (and worry more) about tactics in marketing – and that is amplified ten fold when it comes to digital. At Relearn we have two feet firmly in the “strategy before tactics” camp or the “why are we doing that” camp. We kick off by diving deep into who you are as a business, unearthing your “why” and crafting your offer to make you stand of from the crowd.
Week 3–4: Your Humans & Content
We dive into what your humans think, feel and do – what issues they have and how you solve them. Get ready to roll up your sleeves as this is where we get into the nitty gritty of content. How content drives engagement, conversations, delights, inspires, entertains – the whole lot. We walk through reusable frameworks and tools so you can craft your “offer” and detail the content you will use to wow your humans.
Week 5–10: Right Channel Right Time
Armed with your content we walk through in detail how to use the main digital platforms and channels to find your humans. We will talk about paid, owned and earned media (Say What!…Here is a quick dive into the P.O.E model) and what will work best for your business. We walk through how to break your plan down into projects briefs from internal and external teams and .how to set up reports that will help keep your plan on track.
With you every step of the way
You are not alone! Far from it you will be supported by your course lead throughout. You will also be connected with the other learners to create a dynamic and interactive learning community.
key highlights:
- 10 Weeks classroom based instructor led - 10 x 3 hr weekly classes
- Mentor session - 2 x 25 mins mentoring sessions with led instructor to work on your project
- Digital Template - Customisable template to complete throughout the course
- Online learning platform - Exclusive course content to supplement your in class learning
- Facebook Groups - Connect with your learning community and mentors - Weekly updates on the latest digital news and discussion topics
course structure
- Business challenges & defining your target audience
- Digital audit: Channels & content and website
- The competitive market place & your value proposition
Project:
Business situation overview, digital channel SWOT & target audience profiles
- Customer journeys & the marketing funnel
- Content for your customer
- Setting SMART objectives & goals
Project:
Customer journey maps & content gap analysis, defining your value proposition and defining the digital opportunity through SMART objectives
- SEM
- Paid social: Facebook & Instagram
- Display: Retargeting
Project:
Digital marketing plan – channel planning
- Email nurture streams
- Email automation & marketing
- Display & retargeting
Project:
Digital marketing plan – channel planning
- SEO & content
- Organic social channels & content
- Groups & communities
Project:
Digital marketing plan – channel planning
- How to add actionable plans to your strategy
- Crafting briefs for internal or external projects
- Setting budgets
Project:
Finalise your digital marketing plan, briefing templates & budgets
- Content creation: Blogging for business
- Copywriting: Creating titles & social posts that snap
- Visual content: Video & images
Project:
Implementation activities for your brand – bringing your content to life
- Best practise: Paid search set up & optimisation
- Best practise: Paid social set up & optimisation
- Importance of landing pages – best practice set up
Project:
Implementation activities for your brand – crafting search & social ads
- Google Analytics set up best practise
- Google Analytics reporting
- Setting up useable reporting dashboards
- CRO
Project:
Implementation activities for your brand – mastering you Google Analytics
- Presentation of your strategy & plans in class
- Peer to peer feedback
- Live debate & Q&A
Project:
Presentation of final plans & tactics
learn alongside digital experts
Martin Carlill
Relearn Founder & Lead Instructor
Martin is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM and content marketing.
Martin’s experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He has taken his passion for digital marketing in the learning field and is helping inspire that next generation by sharing everything he has learnt over the last 19 years.
Kate Fennessy
Mentor
Kate Fennessy has worked in the social media marketing space for 8+ years, working with brands including Swisse, Pedders, Swann Insurance and Nature’s Organics to help them establish an effective social media presence.
Kate now runs her own social media marketing business based on the Mornington Peninsula, Paperboat Digital, working with small and medium businesses.
Kate also writes for Mamamia and is writing her first novel, a creative process which is being captured on a podcast called Novel Therapy with New York Times bestselling author, Helen Brown.
Gregory Moskovitch
Mentor
A search marketing specialist who’s overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio, and is a regular presenter at General Assembly and The Talent Institute. In addition to being a featured speaker at Monash University and RMIT, Greg’s been featured in numerous publications, including Fast Company.
why relearn digital
built for the real world
Relearn courses are designed and built to be used in the real world. Yes we learn theory but we teach how to turn theory into real world results.
exclusive content
All courses at Relearn have exclusive content designed by us for you. We are not camera shy, we have loaded our courses with exclusive Video content, case studies and examples that you can not get anywhere else.
regular course updates
Like Mark Zuckerberg at a congressional hearing we don’t sit still. Content is reviewed and updated before each course run so you get the latest digital thinking baked in.
class based learning experience
All out online courses are intake based. Never feel like you are studying alone, you start the course and go through the modules at the same pace as your fellow learners and interact with your mentor, instructor and classmates along the way.
supported learning by industry mentors
Dedicated Mentors to support your learning through weekly webinars and 1 -1 sessions to gain feedback and discuss your learning. 24/7 access to supported slack channels to discuss topics, interact with your learning community and live Q&A’s.
actionable project work
Produce a digital marketing plan packed full of strategic insight and a plan for how to implement this for your business. Briefing templates so your can break down your plan and get your internal team or external partners working on the same page,
