Content Strategy & Implementation
type
online course
duration
6 weeks
weekly study
3 – 6 hours
start date
Summer 2020
cost
Coming Soon
Cut through and learn how to build the connections that matter with content. Create a concise and actionable content & social strategy. Learn how to create memorable content and get it seen on your socials.
key course details
- 6 x 1 hr live Webinars
- Small class size - Max 20 per run
- Peer to Peer collaboration with a dedicated Facebook Group
- Fully immersive & exclusive online learning content
- Weekly practical tasks and feedback to keep you accountable
- 1 x 1 hr - 1 to 1 mentoring session with lead instructor
course takeaways
- Clear plans and processes to manage content campaigns and social communities
- Understand how to use social media platforms to publish and amplify content
- How to produce memorable content that connects
- Measuring effectiveness of content using analytics and social tools to measure campaign returns
- Understand repeatable processes to create your content strategies: from defining your objective to picking tools, tactics and ways to evaluate
- Learn how to use models and frameworks to generate ongoing content ideas and manage internal and external teams to deliver on them
course overview
It's all about your humans
At Relearn we are “people marketing” advocates and believe (like with everything we have) that crafting strategy that puts the humans you want to talk to (ahem…your customers) at the heart of what you do is the way to win. This 6 week online bootcamp dives deep into how content helps businesses cut through and build connections with the humans that count – their customers. Together we will craft a content strategy that will delight your humans at every step of their journey and then work on the right digital channels to get this content seen.
Handing the power of content to you
Digital marketing is overwhelming – there we said it. This course is designed to hand the power of content back to you. As a small to medium sized business it’s unlikely you can (or want to) do everything yourself. You will learn how to take your newly crafted content strategy and turn this into briefs for internal team members, freelancers or agency partners. This course will not only give you the tools to craft your content strategy but more importantly plan, tools and frameworks how to get it implemented.
Learning built for small business
Relearn has built this course for small to medium sized businesses. Whether as owner or employee marketing for an SME we understand that running a small business has its unique challenges. Budgets, access to tools not to mention time! At Relearn we get you (we are a small business too) so we have packed this course with examples, tools, templates and projects that are built for small business. We unpick the digital jargon and cut through with relatable case studies and examples that are designed to give you maximum actionable impact while balancing the time input – phew.
how does it work
The course runs over 6 weeks during which time you will gain the skills to produce a concise content plan for your business and put into action. You will learn the theory but then get your hands dirty by applying your learning to practical tasks. You will be given access to your content plan template in week 1 and the practical tasks will allow you to build your plan as you go.
Week 1–2
We dive into what your humans think, feel and do – what issues they have and how you solve them. Get ready to roll up your sleeves as this is where we get into the nitty gritty of content. How content drives engagement, conversations, delights, inspires, entertains – the whole lot.
We will define your target market, your value proposition in the market and help you detail the content opportunity by setting SMART goals and objectives. We introduce you to reusable frameworks and tools that you will use to complete the practical tasks and start to bring you content plan to life.
Week 3–4
We will work on unearthing those content ideas that will cut through, and how content works on paid, owned and earned channels. We will dive deep into social platforms and how best to craft stories that connect. You will craft facebook posts that zing and instagram stories that pop. We keep the examples and tasks real world and relevant to small to businesses.
Week 5–6
We will finish up your content plans which will be jammed packed (i mean like sitting on an overfilled suitcase jammed packed) full of ideas, calendars and social tactics to set you up for the year ahead.
Then we get deep into how to produce content that is memorable. We look into blogging, video, visuals and copywriting. You will get your hands dirty producing content for your plan. We review the best tools to use and how to plan ahead to keep you track. Can i get a hell yeah!.
With you every step of the way
You are not alone! Far from it you will be supported by your mentors and course lead through weekly webinars and Facebook Groups. You will also be connected with the other learners to create a dynamic and interactive learning community.
key highlights:
- Industry Mentors - Your mentor will help you throughout the course providing guidance on the course materials and your project
- Weekly Webinars - Live Q&A’s with industry mentors to discuss the topics of the week and add real world insights to your learning
- Mentor session - 1hr mentoring 1 - 1 session
- Content Plan Template - Customisable template to complete throughout the course
- Facebook Group - Connect with your learning community and mentors - Weekly updates on the latest digital news and discussion topics
course structure
- Defining your target audience – who are your humans
- Content Audit: Channels Content and website
- The competitive market place & your value proposition
Project:
Content audit, audience profile and your value proposition
- Content pillars & buckets
- Key content messaging & re-purposing
- Content user journeys and mapping
Project:
Finalise your Content strategy
- Blogging best practices & SEO
- Copywriting tips and tricks
- Video and Visual content
Project:
Implementation: Blog post, video and visuals.
- Content for social media
- Facebook, Instagram, Pinterest, Linkedin
- Best practise post creation
Project:
Implementation: Social posts that drive results
- Content for email
- Email automation and broadcast
- Landing pages and content hubs
Project:
Implementation: Planning out email content and draft email templates. Designing landing pages for your strategy.
- Understanding content metrics and KPI’s
- Using Google Analytics to measure content
- Setting up reporting dashboards to drive optimisation
Project:
Implementation: Setup Google analytics and dashboards. Define metrics and KPIs.
learn alongside digital experts
Martin Carlill
Relearn Founder & Lead Instructor
Martin is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM and content marketing.
Martin’s experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He has taken his passion for digital marketing in the learning field and is helping inspire that next generation by sharing everything he has learnt over the last 19 years.
Kate Fennessy
Mentor
Kate Fennessy has worked in the social media marketing space for 8+ years, working with brands including Swisse, Pedders, Swann Insurance and Nature’s Organics to help them establish an effective social media presence.
Kate now runs her own social media marketing business based on the Mornington Peninsula, Paperboat Digital, working with small and medium businesses.
Kate also writes for Mamamia and is writing her first novel, a creative process which is being captured on a podcast called Novel Therapy with New York Times bestselling author, Helen Brown.
Amanda Bensted
Mentor
Amanda Bensted is a copywriter, editor, and mentor dedicated to helping others become their own content bosses.
In over six years, Amanda has written for dozens of brands including Camera House, Taking Shape, Adore Beauty, Prana Chai, and Crohn’s & Colitis Australia.
Amanda is committed to bringing a holistic approach to copywriting, combining brand storytelling with search engine optimisation to improve a brand’s online presence and visibility.
After four years working at a digital marketing agency, Amanda now has her own copywriting business, Amanda Jane Copy, and has published her first travel memoir, Myanmar with a Blister, while pursuing a digital nomad lifestyle.
why relearn digital
built for the real world
Relearn courses are designed and built to be used in the real world. Yes we learn theory but we teach how to turn theory into real world results.
exclusive content
All courses at Relearn have exclusive content designed by us for you. We are not camera shy, we have loaded our courses with exclusive Video content, case studies and examples that you can not get anywhere else.
regular course updates
Like Mark Zuckerberg at a congressional hearing we don’t sit still. Content is reviewed and updated before each course run so you get the latest digital thinking baked in.
class based learning experience
All out online courses are intake based. Never feel like you are studying alone, you start the course and go through the modules at the same pace as your fellow learners and interact with your mentor, instructor and classmates along the way.
supported learning by industry mentors
Dedicated Mentors to support your learning through weekly webinars and 1 -1 sessions to gain feedback and discuss your learning. 24/7 access to supported slack channels to discuss topics, interact with your learning community and live Q&A’s.
actionable project work
Produce a digital marketing plan packed full of strategic insight and a plan for how to implement this for your business. Briefing templates so your can break down your plan and get your internal team or external partners working on the same page,
