Digital Marketing Strategy & Planning

type

online course

duration

6 weeks

weekly study

3 – 6 hours

start date

Summer 2020

cost

Coming Soon

Create a concise and actionable digital marketing strategy, so you can do less of everything and get stuff done!

key course details

course takeaways

course overview

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Strategy before tactics

Too often we talk about (and worry more) about tactics in marketing – and that is even more true with digital marketing. Can you relate to these statements?: “We need to do more with Facebook”, “We need to do SEO” & “let’s set up Google ads”. At Relearn we have two feet firmly in the “strategy before tactics” camp or the “why are we doing that” camp. This 6 week online course helps you answer these types of questions and lay the foundations needed to do digital for your business and get stuff done!

Do less of everything & acheive more

Digital marketing is overwhelming – there we said it. This course is designed to help you focus, do less of everything and acheive more. As a small business owner unlikely you can (or want to) do everything yourself. You will build a digital strategy that focuses on your humans, reduces overwhelm and makes you sales. We teach you how to turn your strategy into briefs for internal team members, freelancers or digital agency. You learn the tools to craft your digital strategy, how to get it implemented and get stuff done!

Learning built for small business

Relearn have built this course for small businesses. Whether as owner or employee marketing for an SME, we understand that running a small business has its unique challenges. Budgets, access to tools not to mention time! At Relearn we get you (we are a small business too) so we have packed this course with examples, tools, templates and projects that are built for small business. Our No Jargon approach means you will save time, reduce your overwhelm and come out all guns blazing. Yes, please!

how does it work

The course runs over 6 weeks during which time you will gain the skills to produce a concise digital marketing plan for your business. You will learn the theory but then get your hands dirty by applying your learning to practical tasks. You will be given access to your digital strategy plan template in week 1 and the practical tasks will allow you to build your plan as you go.

Week 1–2

The first 2 weeks is about diving into your business and current digital activity (don’t worry if you are just starting out we have you covered too). We work defining your humans and how to get your business to stand out by creating your offer. We intro you to a couple of powerful yet easy to use tools and approaches to complete the practical tasks and start to bring your digital marketing plan to life.

Week 3–5

This is where we work on your digital marketing focus. We look at what digital options are available to your business and help you choose the best areas to focus on. We dive in the main digital channels, how they work and how to use them to target your humans. We keep the examples and tasks real world and relevant to small businesses. You will start to plan how you will use digital marketing to acheive your business objectives.

Week 6

Complete your digital marketing plan. Woop Woop! You will add the most important element – how you will get stuff done. We walk through how to break your plan down into “briefs” for internal teams, freelancers or digital agencies. You will to set budgets and targets and understand where to find the information in Google Analytics to know how everything is working. The best bit, you walk away with a digital marketing strategy that is ready to be implemented. Pure gold.

With you every step of the way

You are not alone! Far from it. You learn at the same time as the other people on the course. You are supported by your mentors and course instructor (Martin) through weekly webinars and Facebook groups with live chats. You will also be connected with the other learners to create a dynamic and interactive learning community. It really does rock!

key highlights:

course structure

  • The Digital Marketing Landscape Today
  • Your Business Challenges
  • Getting to know your humans
Week 1 Activity:

Knowing your humans – who are they. Your brand & Your offer.

  • You: Review your digital approach
  • Them: Your offer v everyone else
  • The Digital Game Plan: Your Focus
Week 2 activity:

Craft your offer to the market. Define your focus by laying out your “digital game plan”

  • How to make the most of content
  • Content for your humans
  • Customer journeys & the marketing funnel
Week 3 activity: 

Your content code: How, when & why you will use content to target your humans.

  • Paid Advertising
  • SEO
  • Social
Week 4 activity:

Digital Marketing Plan – Driving traffic to your business

  • Capturing leads
  • Sales pages
  • Email marketing
  • Improving conversion rates
Project:

Digital Marketing Plan – Driving Sales

  • How to measure results & set up reports
  • Setting budgets
  • Use your plan to get stuff done

Project:

Finalise your Digital Marketing Plan. How to write brief that works

learn alongside digital experts

Martin Carlill

Relearn Founder & Lead Instructor

Martin is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM and content marketing.

Martin’s experience spans both the UK and Australia working across hundreds of brands, from global corporates to nimble startups, detailing great strategy and delivering commercially driven activations. He has a passion for tackling marketing problems head-on and unravelling the why at the centre. He has taken his passion for digital marketing in the learning field and is helping inspire that next generation by sharing everything he has learnt over the last 20 years.

Kate Fennessy

Mentor

Kate Fennessy has worked in the social media marketing space for 8+ years, working with brands including Swisse, Pedders, Swann Insurance and Nature’s Organics to help them establish an effective social media presence.

Kate now runs her own social media marketing business based on the Mornington Peninsula, Paperboat Digital, working with small and medium businesses.

Kate also writes for Mamamia and is writing her first novel, a creative process which is being captured on a podcast called Novel Therapy with New York Times bestselling author, Helen Brown.

Gregory Moskovitch

Mentor

A search marketing specialist who’s overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio, and is a regular presenter at General Assembly and The Talent Institute. In addition to being a featured speaker at Monash University and RMIT, Greg’s been featured in numerous publications, including Fast Company.

why relearn digital

built for the real world

Relearn courses are designed and built to be used in the real world. Yes we learn theory but we teach how to turn theory into real world results.

exclusive content

All courses at Relearn have exclusive content designed by us for you. We are not camera shy, we have loaded our courses with exclusive Video content, case studies and examples that you can not get anywhere else.

regular course updates

Like Mark Zuckerberg at a congressional hearing we don’t sit still. Content is reviewed and updated before each course run so you get the latest digital thinking baked in.

class based learning experience

All out online courses are intake based. Never feel like you are studying alone, you start the course and go through the modules at the same pace as your fellow learners and interact with your mentor, instructor and classmates along the way.

supported learning by industry mentors

Dedicated Mentors to support your learning through weekly webinars and 1 -1 sessions to gain feedback and discuss your learning. 24/7 access to supported slack channels to discuss topics, interact with your learning community and live Q&A’s.

actionable project work

Produce a digital marketing plan packed full of strategic insight and a plan for how to implement this for your business. Briefing templates so your can break down your plan and get your internal team or external partners working on the same page,

You are 1 click from being a VIP!

Grab your free course guide now and you will secure you place on our Vip list. When the course is ready to take bookings you will get exclusive access.

Pop in your deets, check your email and bang, it’s guide time.

Not only are you smart but you will now be wonderfully informed about all things digital marketing (and will probably make your friend's a little jealous). You will be getting a freshly minted email monthly bursting with digital do-goodary. But don't worry if the brain needs a rest you can unsubscribe anytime.

You are 1 click from being a VIP!

grab your free course guide now and you will secure you place on our vip list, when the course is ready to take bookings you will get exclusive access.

Pop in your deets, check your email and bang, it’s guide time.

Not only are you smart but you will now be wonderfully informed about all things digital marketing (and will probably make your friend's a little jealous). You will be getting a freshly minted email monthly bursting with digital do-goodary. But don't worry if the brain needs a rest you can unsubscribe anytime.

you are 1 click from being a VIP!

Grab your free course guide now and you will secure you place on our Vip list. When the course is ready to take bookings you will get exclusive access.

Pop in your deets, check your email and bang, it’s guide time.

Not only are you smart but you will now be wonderfully informed about all things digital marketing (and will probably make your friend's a little jealous). You will be getting a freshly minted email monthly bursting with digital do-goodary - you're welcome. But don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

become a Relearn VIP!

Pop in your deets and take a seat in our VIP area. When we are ready to take bookings you will get a pre-sale VIP email. Skip that queue in style.

A cheeky bonus. When you join our wait list you will be getting our freshly minted email monthly bursting with digital do-goodary - you're welcome. Don't worry if the brain needs a rest you can unsubscribe anytime.

Wait, Grab your FREE "know your humans" template.

Plus get regular emails with tips, tricks and practical how to’s with a dash of fun from the digital world….